Sr. Vice President, Global Marketing + Digital // Zeno Group
Kriselle is a vice president at Zeno Group, a Daniel J. Edelman company, heading digital, social and agency marketing for Zeno’s California offices as a part of the global social leadership team. With a background in web design and development, she has a deep knowledge of both creative and technological aspects of strategic digital engagement. Recognition for her award-winning work includes PRWeek’s “Champions of PR,” and silver awards for the Bulldog Reporter Digital PR Awards for Best Word of Mouth campaign and Best Social Network Messaging Strategy.
An emphasis on converging PR with social engagement and digital marketing allows Kriselle to work on a wide variety of communications initiatives and quantifiable programs that optimize brand visibility and impact for clients. Teams led by Kriselle don’t fall into the silos normally found at PR or communications agencies; she oversees cross-functional teams for PR, digital, social media engagement, creative content, audience listening and measurement programs, ensuring that integrated marketing strategies support primary business objectives and program success.
An experienced speaker at events such as SXSW, PRNews summits, Connect SMC and Women Who Tech, Kriselle has also been recognized as a top influencer to follow in marketing and social media. She has contributed articles on social/ digital strategies and measurement practices to publications such as PRNews. Active in her community, Kriselle served on the Board of Directors for the local education foundation and founded the annual “Peninsula Oktoberfest,” a charitable event featuring global and local craft breweries that drew 10,000+ attendees in its first year. She also served on the global Board of Directors for the Social Media Club, and vice president for its San Francisco chapter.