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Seeing a product before it exists

December 12, 2011 by Jason

Back in 2010 the 37Signals blog posted about a John Scully interview where Scully talked about Steve Jobs and his inspirations on product creation:

Dr Land was saying: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.”

And Steve said: “Yeah, that’s exactly the way I saw the Macintosh.”

The Scully interview transcript is on Cult of Mac here.

Filed Under: Vision

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