It’s no secret: design-centric companies that focus on the users’ experiences have an edge in the marketplace. But surprisingly the key to that design process is understanding “emotional resonance” — how do people feel about themselves while they’re using your product?
Elisa Jagerson, CEO at FutureBrand Speck, has worked with all kinds of companies to discover new and successful products. And it turns out that the empathy-based process she uses can be applied in other realms as well.
In this session, Elisa will teach us about the process she employs to design great products and how it can be used to help make positive change happen in and outside of business.