Amy Webb

Founder // Future Today Institute

Amy Webb is an author, futurist and Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. She is a Lecturer on the future of media at Columbia University, and this fall, she will join NYU’s Stern School of Business as an Adjunct Professor to teach a new course on forecasting the future of technology. She was a 2014-15 Visiting Nieman Fellow at Harvard University. Her third book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream is about how to predict technological change––and what you can do about it in the present (PublicAffairs, December 2016).

FTI has its origins in a future of news R&D shop Amy founded in 2003, where she and her team investigated emerging technologies and built prototypes for digital publishing. In 2006, she founded Webbmedia Group, which advised primarily media and technology companies. Her deep background in media and technology proved valuable to outside industries at the dawn of this new Information Age. Now in its second decade, Webbmedia Group has a new name––The Future Today Institute––and an expanded scope. Amy and her team advise Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups.

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