Mobile Tech Entrepreneur
McKenna has overseen diverse clientele through a multitude of successful campaigns. Since the inception of Red Fish Media (RFM) in 2004, McKenna partnered with leading businesses, like Google, who turned to RFM for its Zeitgeist conference and he is responsible for creating programming that allowed the general public to text questions to Secretary of State.
McKenna helped grow Red Fish Media into a well-established mobile marketing provider responsible for executing successful mobile campaigns for brands like Microsoft, Nike, P&G, Mars, Starbucks, Unilever, Saks Fifth Avenue, HCA and many more.
In November of 2016 Red Fish Media was acquired by Vibes, the leading mobile engagement platform provider. Matt is now part of the Vibes Leadership Team.
With the increasing popularity of mobile engagement, McKenna’s roles have expanded to include contributing author and speaker at conferences and industry shows, like SXSW, Money 20/20, Shoptalk, Sundance Film Festival, The Globe Forum, Dent, and CES International to name a few.