Chief Marketing & Design Officer // Veritas Genetics
Rodrigo lives at the crossroads of BIOLOGY + TECHNOLOGY + DESIGN. As Chief Marketing & Design Officer at Veritas Genetics, he leads a team that creates experiences to engage people in the genomic revolution. For the last 20 years, Rodrigo has participated in and lead different initiatives in life sciences. Before joining Veritas, Rodrigo was Life Sciences Chief Strategist at IDEO, where he led & worked with teams in areas ranging from health services & pharma, genetic data, to growing bacteria-based electrical circuits, and creating future technology applications for the year 2079. His work has been recognized by awards including MDEA Gold Award, Core 77 Design Strategy, Webby; and has appeared in publications including WIRED, HBR Brasil, “What is Your Biostrategy?” and the EDGE-Serpentine Gallery, among other.
Rodrigo has been a keynote speaker & presenter at: Summit at Sea, CODEX: “World’s Top 50 Innovators,” ARC Fusion, SXSW, various TEDx events, Harvard University, HBR Brasil, among other. He has been a regular guest lecturer at Harvard and MIT
Before IDEO, he was a principal with The Boston Consulting Group. With Juan Enriquez, Rodrigo co-founded Harvard Business School’s Life Sciences Project and coined the term ‘bioeconomy’ in a series of papers and articles starting in 1997. He was educated at Mexico City’s ITAM and Harvard University.
Rodrigo is a three-star AIDA certified freediver with a breath-holing record time of 5min 10secs. His passion for freediving has taken him to dive in the Bahamas, Roatan and Mexico. His favorite freediving site is still the cenotes around Tulum in the Mayan jungle.
Rodrigo lives in Boston with his wife and daughter.
Two years ago, we learned from champion free diver Mandy-Rae Krack how getting into a flow state can enable record-breaking breath holding. This year, we will examine how free diving can connect us to nature, and allow us to better unravel the mysteries of genomics. What if you could somehow feel what one of your […]