Fashion is not a thing that geeks generally spend a lot of time thinking about. We’re all for the design of beautiful objects; but taking lots of time to intentionally put together a beautiful outfit each day doesn’t tend to be a priority for many of us. The standard uniform of a conference tee shirt and either jeans or khakis suits most of us just fine.
And it turns out that this sartorial monotony is actually good for both our personal brands and our brains:
Simply put, by stressing over things like what to eat or wear every day, people become less efficient at work.
This is precisely why individuals like President Obama, Steve Jobs, Mark Zuckerberg and Albert Einstein decided to make life easier by adopting a monotonous wardrobe.
Whether you love or hate him, it’s hard to argue against the notion that President Obama has the most difficult job in the world. As the leader of the most powerful country on the planet, the president has a lot on his plate.
Regardless of what he does, he will be criticized. Simply put, he’s got a lot of important things to think about beyond his wardrobe.
This is precisely why President Obama wears the same suit every single day. Well, almost every day, we can’t forget about the time the Internet exploded when he wore a khaki suit. Although, that probably says less about him and more about us.
The majority of the time, however, Obama wears either a blue or gray suit. In an article from Michael Lewis for Vanity Fair, the president explained the logic behind this routine:
‘You’ll see I wear only gray or blue suits’ [Obama] said.
‘I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.’ He mentioned research that shows the simple act of making decisions degrades one’s ability to make further decisions.
As Stuart Heritage puts it for the Guardian, “Barack Obama has pared his wardrobe down to such a degree that he can confidently walk into any situation and make decisions that directly impact on the future of mankind.”