The Inertia of Normality

Nothing worthwhile is effortless. The leaders whose work and accomplishments we admire work every day on what Dustin Curtis calls “The Fight”:

But the truth is that, in order to make progress, you need to physically and mentally fight against the momentum of ordinary events. The default state of any new idea is failure. It’s the execution–the fight against inertia–that matters. You have to remember to go against your instinct, to confront the ordinary, and to put up a fight.

It’s a beautiful post.

There are a million ways to avoid your to-do list. Routines of wasting time are easy to fall into. Accepting mediocrity is as easy as doing it once and then watching nothing bad happen.

Every day we have to fight the inertia of normality.